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Audio Watermarking and Video Encoding for
Analog and Digital Broadcast Environments


Nielsen Media Research is the leading provider of television audience measurement and related services, worldwide. A division of Nielsen Media Research, Nielsen Tracking Services (NTS) is a syndicated offering for advertising agencies, advertisers, public relations companies, broadcasters, producers, and non-profit organizations. NTS leverages the Nielsen technology network to capture any video content that airs on television. The service is available to companies that wish to more accurately track their commercials and video content, and manage campaign performance.

Laser Video Corporation
401 Germantown Pike   Lafayette Hill, PA  19444 (800)448-8772 Fax 610-941-9989

©2007 Laser Video Corporation


Laser Video utilizes the Nielsen SpoTTrac encoder which will encode both the audio and video of television commercials, Public Service Announcements, and other spots with Nielsen Media Research content identification information as they are being produced and distributed. This multi encoding system is revolutionary and the only one of its kind. The tracked data will be collected and integrated into Nielsen Tracking Service's reporting and performance management tools.
. Designed to support the SIGMA™ and KeepingTrac™ applications, SpoTTrac incorporates audio and video technology for broadcast verification of commercials, PSAs, electronic press kits and other spots.